Ever feel like you’re doing all the right things, but visibility still isn’t landing?
The truth: PR has 3.5x more impact than advertising, but most founders avoid it because it feels uncomfortable. Jennifer Kaplan, PR expert and agency owner, says that discomfort is actually your signal that growth is around the corner.
Perception is Reality
Jennifer reminded us that what people think about your brand matters more than what you say about your brand. Reputation isn’t a logo or a tagline—it’s every email, every introduction, every Instagram comment. The opportunity? Start paying attention to the small moments, because they’re shaping the perception that becomes your reality.
Silence Speaks the Loudest
Here’s the mistake too many founders make: when something goes wrong, they stay quiet. Jennifer says silence is never neutral—it creates a vacuum that others will fill with speculation. Even a simple “we hear you and we’re addressing it” keeps trust intact. Communication is always better than hiding.
Fear is the Real F-Word
The biggest reason women founders don’t step into PR? Fear of judgment. Jennifer’s take: you don’t need to be fearless—you need to act anyway. The discomfort you feel before hitting publish or speaking on stage? That’s evidence you’re stepping into the visibility your business actually needs.
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About Our Guest:
Jennifer Kaplan is a PR agency owner who’s guided entrepreneurs and brands through everything from national media coverage to crisis communications. She believes every founder already has what it takes to be seen as a thought leader—it’s about using PR as a tool to amplify what’s real, not hide behind what’s polished.
🎧 Hear her full conversation on this week’s Resilient Entrepreneurs.
Until next week, founders! Remember, entrepreneurship isn't about having all the answers - it's about backing yourself when the answers aren't clear yet.
If you, like us, love to lean in and keep growing, we'd love to see you at our next free masterclass on Thought-Leadership & Personal Branding.
Vicki Abraham and Laura Ann Bell
Resilient Entrepreneurs Podcast | RE: Women Founders Circle
