187: What Women Founders Get Wrong About Personal Branding

What you keep to yourself doesn’t grow your business.

Because here’s what most founders don’t realise: being “good at what you do” isn’t the same as being known for it.

And if people don’t clearly see what you stand for, they can’t choose you.

In this episode, Vicki Abraham and Laura Bell go into the real conversation behind personal branding. Not the polished version. The honest one. The one where visibility asks you to speak up before you feel fully ready.

✨ Inside This Conversation

→ Why having a personal brand isn’t optional (even if you’ve never worked on it)

→ How to share your ideas without feeling like you’re exposing everything

→ The gap between posting content and actually leading conversations

→ Why the right message naturally filters your audience

→ How consistency is built through repetition, not reinvention

→ What shifts when you start saying what you actually think

If people don’t hear your perspective, they create their own version of you. And that version may not reflect what you really stand for.

This episode is a starting point, but the real shift happens when you apply it.

Explore more inside the RE Women Founders Circle, where women are building brands with clarity, support, and direction.

👉 Watch the full episode here: https://youtu.be/SV4SYxS8SSY

👉 Learn more about the Circle: https://www.resilient-entrepreneurs.com/RE-women-pb