Are you launching a new business or growing your audience? As marketing and branding specialists, we have successfully launched hundreds of new ideas into the market. We have decided to summarise all of our launching lessons into this handy checklist. Mark it off and your launch will be even more su...

 A launch is a period of time when you are introducing something new to the market. It could be a whole new business, launching yourself as a consultant or coach, or an exciting new product, service, or a promotion. 

Launching can be a challenge, a tricky and confusing time. It can be overwhelming ...

Setting goals and then reaching them can be a daunting task, especially when you set your sights high. Goals can appear almost unreachable and we often get discouraged when we don’t see the progress we want right away. The best way to achieve your goals is to create a plan; a dream without a plan is...

You've heard people called a thought leader. But have you ever considered that you might be one?

A thought leader is a subject matter expert who generously shares their unique ideas and their viewpoint in their particular niche. You don't need to have an original concept, but the way you share it i...

If you've been following Level-Up Your Marketing with Vicki and Laura, that you'll know that we don't spend much time on doom and gloom. So why are we talking about what could go wrong? Well, we believe in being prepared. You need to have a strategy so that you know what you'll do when you need it. ...

You're sitting on a great business idea, but you don't want to tell anyone in case they run off and do it themselves. It’s a very real concern of many entrepreneurs and start-ups. Well, we encourage you to think again, to take your chances and share your idea with someone who could really help you g...

If you're launching a new business we suspect you’ve been thinking about this and testing different aspects of your business idea for months—if not years. It’s your baby and you want the very best for her. You’ve defended the business plan to financiers, you’ve spent countless hours researching and ...

Did you know that 93% of New Year's resolutions fail by January 15?

How are you doing with yours so far? What about resolutions for where you want your business to be this time next year? Did you set yourself business goals and do you know exactly how you’ll achieve them?

Two Four One recently fac...

You have a logo. Maybe it was designed 5 years ago or maybe it was designed just a few weeks ago. Regardless, you hate it.

But you aren’t quite sure why you hate it. (I know why!)

I imagine the conversation between you and your graphic designer went something like this:

Graphic designer: “Hey, h...

At Two Four One Branding we love quick habits that make our life easier so we’re sharing this quick and easy checklist with you, so you too can be marketing and branding like a pro.

1. Post to one of your business social media platforms.

2. Respond to direct messages (DM) or Private Messages (PM

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